Online Sales 11-7pm EST M-F, 11-5 Sat
406 Rosemont Garden
Lexington, KY 40503
11-6pm Mon-Fri, 11-5pm Sat
Bill Asher, founder, owner and master builder behind Asher Guitars & Lap Steels is also the head honcho and master luthier of the renowned custom shop Guitar Traditions in Los Angeles. Asher has a diverse and extensive 22-year career in the guitar business and has worked with an impressive list of clients including Grammy Award winners and Billboard Chart topping musicians.
Asher began his career in 1982 as an apprentice at a Los Angeles guitar making and repair shop run by Jeff Lunsford. In 1985 he opened his own retail shop providing the highest quality guitar work built on his natural gift as a craftsman, and soon became highly valued by his clients for his creative solutions and excellent customer service. After selling his store in 1987, he continued to broaden his knowledge of guitar repair and the business in general by working with highly respected guitar makers such as Rick Turner and Mark Lacey. He played an integral part in managing and leading their shops in vintage restoration and repair, guitar sales and marketing, as well as custom design and the creation of fine instruments.